4 FACTORES QUE DETERMINAN ÉXITO O FRACASO DE NEGOCIO

http://www.openforum.com/articles/4-reasons-young-companies-survive-or-die?extlink=em-openf-SBdaily
Your Company Sucks: It's Time to Declare War on Yourself (Mark Stevens)

4 Factors That Determine Whether Your Business Will Survive or Die
Risk aversion  
 Everyone wants to be the next Mark Zuckerberg, but do you have the guts to be an entrepreneur? . Will you need to borrow money, use credit cards or ask for handouts from family and friends? How comfortable are you with asking for cash?
Misreading the market
Not understanding your customers is a very common mistake.

What you want to buy may not be the same as what other people want to buy. You really need to research and understand your market before launching.
Lack of a leader
The phrase ‘too many cooks spoil the soup’ is especially applicable to the startup environment. Every company needs one leader, someone who takes quick and decisive action. It only takes two people to make a bureaucracy. One person should be the 100 percent owner.

Failing to market

It's important to think of yourself not just as a business owner but as the “salesperson and marketer-in-chief.” The most successful businesses are lead by people who never stop marketing. Your primary job as an entrepreneurs is to tell 10 new people about your business every day. Don’t let your company be a well-kept secret. Announce it to the world.